Supply chain maps
Transforming value chain visibility for Johnson & Johnson’s global medicine production.
Factories
Countries
Products
The challenge
I started by working with business analysts to understand the value chain process in detail and how the application fit into it. At the same time, I started identifying key end users and their roles.
As a first step, I used AI to generate user personas and industry context information, I launched a survey to assess how well the app met their needs, or where it fell short.
Based on the survey insights, I designed and conducted moderated usability tests with 10 participants to explore more in detail how they actually used the platform, which features mattered most, and where the biggest pain points were, and then I used this information to create a design roadmap and a SOW (Scope of work) for the redesign of the UI, and also consulting with data analysts the feasibility of the requirements at a data level.
Core Insight
“Users didn’t need more data, they needed the right information at the right time, presented in an intuitive way”
Outcome
The platform was designed, developed and launched on time with many key new features some of them where:
Real-time product flow view: Users can now see product quantities across the entire supply chain at a glance.
Data-driven design tools: Teams can create and modify supply-chain maps directly from live data using spreadsheets that can copy and paste from excel.
Better UI & accessibility: A new design system and updated brand improve
Unused functions were removed, reducing clutter.
These changes aligned the app with user needs and embedded a new design process into the team’s workflow for future releases, improving the visualization capability of J&J adapted to real needs.
Awards
