

User centered design sprints
Process presentation
Trader persona
As a trader, I follow a cypherpunk ideology, I believe privacy is a fundamental right, not a privilege. I need a trading environment where my strategies are shielded, my data is mine, and fairness is guaranteed through cryptography, not trust.
0x0031
xxxxxxxxxxx
Trader
xxxxxxxxxxx
Goals
Protect trading strategies from being copied, frontrun, or exploited.
Privately provide liquidity without exposing portfolio size.
Execute cross-chain swaps seamlessly while maintaining privacy.
Frustrations
Delegator persona
As a delegator, I believe privacy is a cornerstone of financial freedom, a cypherpunk principle that ensures my wealth, strategies, and governance choices remain mine alone, protected by cryptography rather than trust.
dimi 🦙
xxxxxxxxxxx
Crypto Investor / Delegator
xx
Goals
Earn reliable staking rewards without exposing his portfolio size.
Support trusted validators while keeping his financial activity private.
Participate in governance securely, with the freedom to vote without external pressure.
Frustrations
Validator persona
As owner of a validation company, I need transparent insights into network performance, staking, and governance while preserving user privacy, so I can secure the protocol, maintain trust, and operate fairly without exposing sensitive data.
Leo Nakamoto
Berlin, Germany
Vailidator
Goals
Monitor validators performance, delegation rewards, and network status.
Track transactions, swaps, and liquidity positions performance.
Participate in governance via stake-based voting with full visibility into proposals and outcomes.
Frustrations
Callenges
Key product research
Wireframes iterations, surveys, afinity mapping, and prioritization workshops, where part of the design process for each use case.

Discord community
70.000 users
Customer Journey from HOLDR to Validator.
The goal of this customer journey is to analize how Noctis is positioned in to the ecosystem.
Life cycle of 3 Personas:

First-Time Visitor / Holder – Newcomer curious about validators and decentralization.
Delegator (Staker) – Has delegated tokens, monitoring returns & performance.

Validator – Runs infrastructure, monitors performance, attracts delegators participate in governance.
Awareness
First-Time Visitor / Holder or Trader
Touchpoints
Marketing page
Token price
DEX (Decentralized exchange)
Wallet
Explorer (Validators, IBC)
Actions
Browses validator list
Checks decentralization stats
Searches names
Checks liquidity
Documentation
Thoughts
“What is this Blockchain about?”
“How the protocol works”
“It has DeFi?”
“What is the token price?”
Emotions
🤔 Curious
😟 cautious
😏 skeptical
Painpoints
Lack of data, makes hard to judge trustworthiness
Different touch points in different urls hard to figure out all the parts of the ecosystem
Branding and naming of the platform is inconsistent, not sure if is the same chain
Branding deep web concept can look a little scary
Opportunities
Unify branding and naming
Unify all the platforms under one single url and link to all features in one single place
Consideration
Thinking to Delegate (Staking)
Validator rankings
Calculate APR
Governance history
Compares validators based on performance
APR %
Uptime
Commissions
Missed blocks
📊 Analytical
😬 anxious
🙂 hopeful
Hard to balance yield vs. decentralizationz
Provide a validator performance page
Provide uptime warnings and charts
Purchase
Delegator / Stake
Wallet staking UI
Validators page
Delegates tokens
Selects validator
Confirms transaction
😰 Nervous
🤞 optimistic
🙌 committed
Painpoints
Confusing unbonding delays
Unclear slashing risks
No APR and Commission information
Provide unbonding data,
APR
Commission
Engagement
Active Delegator
Wallet delegator rewards
Delegator dashboard
Governance
Validator metrics
Tracks rewards
Monitors uptime
Votes on proposals
Thoughts
“Am I maximizing rewards? Is my validator reliable?”
😌 Confident
🤝 engaged
😤 frustrated if validator fails
Painpoints
Difficult to track multiple validators
Missed governance reminders
Push notifications
Performance alerts
Governance nudges
Retention
Delegator running a node
Documentation Node setup guides
CLI tools
Testnets
Monitoring dashboards
Sets up full node,
Learns monitoring,
Syncs chain
Tests uptime
“Can I manage uptime and ops before applying as validator?”
💪 Determined
😵 overwhelmed
😌 proud when successful
Technical complexity
Server costs
High uptime requirements
Offer node-running tutorials
Incentivized testnets
Lightweight monitoring
Advocacy
Validator
Validator analytics
Promotional tools
Governance portal
Monitors own validator performance
Engages delegators
Submits proposals
“I need to maintain uptime & reputation to attract delegators.”
🏆 Competitive
🚀 ambitious
⭐ reputation-driven
Painpoints
Hard to stand out in crowded validator set
Validator badges (uptime, governance),
Delegator communication tools
User story
Test On discord
The heartbeat
Since real-time data is the foundation of a blockchain protocol, I designed microinteractions in the explorer to convey the feeling of a live, constantly updating system.
The Outcome
The Noctis blockchain explorer successfully unified Penumbra’s fragmented data into a single, privacy-aware platform.
By making validator performance, governance participation, and DEX activity accessible in a clear and intuitive way, it empowered users to make informed decisions while respecting the protocol’s zero-knowledge principles.
Bridging the gap between complex cryptographic systems and everyday usability.