Design Ops
The value of a global design system is establishing a shared knowledge base for empowering teams to work with clarity, speed, and consistency.
Designers
Stakeholers
Base components and variants
The challenge
I took on the challenge of leading the creation of a design system to support digital transformation. To make it happen, I asked colleagues from different projects to form a dedicated system team using a % of their time allocated to design system.
With thousands of designers embedded across product teams worldwide, each with varying levels of expertise, it was clear that a shared knowledge base was essential. My vision was to align teams and ensure consistent design quality across all products.
More than just a component library, a DesignOps strategy provides structure and clarity. It helps teams understand where they are in the process, how to move forward, and which tools to use. It becomes a practical, accessible toolbox of design knowledge that empowers everyone involved.
Core Insight
The tokenized design system enabled teams to move faster while efficiently supporting multiple brands.
Outcome
The design system adoption was the 70% of product portfolio, I trained multiple Product Managers across the organization on the DesignOps framework including the design thinking process in a program called train the trainers, and contributed to the creation of the Product Design chapter in the official PM Playbook adapted to be used with SAFe Agile. I also integrated the design system documentation into the company-wide knowledge base.
On the delivery side, I built a comprehensive design system in Figma and translated it into production-ready code using MUI, leveraging both AI tools and my deep CSS expertise. The system was developed to align with the company’s standardized tech stack, built on React and Next.js.
