SUMMARY

Innovation lab, SEAT and Cupra HMI Facelift & Brand explorations.

MY ROLE

Visual design, Research, UI UX design, Motion graphics

PLATFORM

Web

COMPANY

VW Group

YEAR

2016

Project Goals

The company was redesigning its iconic SEAT car models with an overall brand refresh. And the creation of a new brand called Cupra through an innovation lab with the goal to create a strategy for an overall new brand experience.

Approach

We were creating a new brand strategy and creating and redesigning the existing applications with the new brand, based on abstract user journeys and flows

Design System

We created a design system to manage the new brand strategy for Web responsive mobile iOS and Android.

Apps redesign SEAT Connect 2020

Redesign of existing apps based on abstracts and real user journeys and user flows, with different iterations and versions of the screens to be tested.

iOS and Android Versions

Using different chart libraries for data visualization, implementing 3D Rendering of car models for different types of car consumption.

Approved version

The mobile SEAT Connect version approved was the dark mode version, was published for iOS and Android.

Moodboards

We created different moodboards to visualize the cultural elements contained in the brand with the city of Barcelona and the Diagonal avenue were we take the main elements for the concept.