SUMMARY
Expert Trading Features, Without the Complexity
MY ROLE
Research, UX design, UI design, visual design
PLATFORM
Web
COMPANY
GVC Gaesco
YEAR
2017
Project goals
GVC Gaesco is a traditional investment bank in Barcelona, they had an app to operate in the stock market for their clients and traders. Still, the interface needed to be actualized to more recent technology and improve the user experience, including a brand refresh.
Approach
The interface was designed taking as a starting point a previous existing app, we taked in consideration information from customer service, we made user research with clients, re designed the actual features and made clickable prototypes for testing
Research
Information Architecture
User Interviews
User Personas
User Journeys
User Mindsets
Wireframes
Design, before and after
