SUMMARY
API Marketplace, Empowering Innovation for Banking as a Service. (BaaS)
MY ROLE
UI UX Designer, Product Designer
PLATFORM
Web
COMPANY
Credit Suisse
YEAR
2022
Goal of the project
In this project, I led the design and development of an API Marketplace for Credit Suisse, aimed at creating a seamless user experience for Banking-as-a-Service (BaaS) and enabling new monetization opportunities for institutional and personal banking clients.
Objective:
To design an intuitive, scalable platform that allows users to discover, access, and integrate APIs, empowering Credit Suisse to expand its digital service offerings within the Open Banking ecosystem.
Research methods used trough UX Lab research team
Information Architecture
User Interviews
User Personas
User Journeys
Market Research
My role
As the lead designer, I collaborated with product managers, developers, business analysts, and marketing teams in US Hong Kong and India, ensuring alignment of the platform’s UX with strategic business goals.
Collaborated closely with the UX Lab team to conduct user interviews, develop user personas, and perform usability testing, gaining insights into end-user needs to shape a seamless and impactful experience.”
Approach and Challenges
Design Systems and Standardization: I created a modular design system that allowed for consistency across all API interactions, improving efficiency and ensuring seamless integration with existing digital services.
Technical Adaptability: Given the varying technical environments, I designed responsive interfaces that adapted seamlessly across desktop and mobile, ensuring optimal performance across devices.
Cross-Functional Collaboration: Through regular design reviews and feedback loops with engineering and product teams, I ensured that all stakeholders were aligned on product goals, effectively balancing user needs with technical constraints.
Results
The API Marketplace was successfully launched, positioning Credit Suisse as a leader in Open Banking. Its standardized design system improved cross-platform consistency, while the streamlined user flows facilitated faster client onboarding and increased API usage by [specific metric, if available].
