Hi there. Welcome to my website.
I began my design journey in 2000 as a self-taught creator, driven to make meaningful connections through design, after years of work experience.
My passion for design led me to get a degree in Industrial Design, where I earned a scholarship for excellence and graduated with honors in 2007. After working in several design agencies, I went on to launch my own creative business called DécimoPiso, collaborating with clients like Geometry Global, Ogilvy, and Procter & Gamble.
In 2014 I made a Master’s in Digital Communication and specialization in marketing, I’ve contributed to projects at IBM and SEAT, including helping build Cupra, a brand with a strong identity and purpose. At El País, I supported the creation of a branded content unit focused on delivering high-impact, interactive experiences paying both roles in creative development and design.
Since moving to Switzerland in 2019, I’ve continued to bring my purpose driven approach to design in the financial sector with Credit Suisse, and now as a leader at Johnson & Johnson, where I help integrate new brands across digital products and design many digital experiences.
Currently, I’m expanding my expertise with an MBA in Multicultural Leadership and Digital Transformation, staying true to my mission of leading with empathy and creating impactful, user-centered experiences.